Fundamentals of Marketing There are many definitions of marketing. The better definitions are focused upon customer orientation and the satisfaction of customer needs. Marketing has always been part of business, and it is a myth that it is purely a contemporary idea. “Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.” — Kotler and Armstrong (2010)   Course Overview This Course is designed to provide a comprehensive understanding of General and Global Marketing, care, and training. It is a great starting point for anyone who wants … Continue reading Global and General Marketing Course