Elaborate Your Marketing Plan

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2.Marketing Plan

Overview: MTS’s Marketing Plan provides a complete assessment of the market, the relative position of all players, the opportunities of new product and new markets; as well as the specific marketing strategies required to improve your company’s overall position.

The marketing plan goals and metrics are driven from your corporate goals and businesses plans and may include the following:

  • Growth revenue
  • Higher profitability
  • Gain market share
  • Strengthen customer relationship
  • Strategic market initiatives

Topics: 

    • Executive Summary
    • Market Strategy
    • Market Analysis
    • Marketing Initiatives
    • Product Portfolio
    • Market Development
    • Competitive Strategies

 

 

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Course: Global and General Marketing Course
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CDR Philippe E.

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