Marketing Plan

Create your own Marketing Plan for your own product or service idea.

In this lesson you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be trained to complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea (attached in the additional readings) in order to produce a professional example.

We will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results.

This lesson allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product.

Build your subject-matter expertise
When you enroll in this lesson, you’ll also be enrolled in this Specialization.

• Learn new concepts from industry specialists
• Gain a foundational understanding of a subject or tool
• Develop job-relevant skills with hands-on projects

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1.Marketing for Consultants

Sample Marketing Plan and Sample Marketing Road Map

A Marketing Plan in Seven Sentences

You can find dozens of approaches for creating a marketing plan,but guerrillas keep it simple. They start with a one-page plan that consists of seven sentences to:

1. Explain the purpose of your marketing
2. Spell out how you achieve that purpose by describing the benefits youprovide to clients
3. Specify your target market
4. Describe your niche in that market
5. Outline the marketing weapons you will use
6. Focus on the identity of your business
7. Establish your marketing budget

Seven Sentence Marketing Plan -Sample

Spinnaker Consulting

The purpose of Spinnaker Consulting’smarketing program is to make Spinnaker the leader in selling high profit services to the world’s major boat manufacturers and boating suppliers. This will be accomplished by positioning Spinnaker as the industry expert in helping clients accelerate manufacturing operations, improve sales processes and boost product profitability.

Our target market is the chief operating officers, sales executives and manufacturing executives of the fifty largest boat manufacturers and their suppliers. The firm’s niche is to provide practical and action-oriented advice that guarantees improvement in profitability forclients that exceeds Spinnaker’s professional fee.

The marketing tools we plan to use include:

• • A Web site that promotes Spinnaker and provides resources for our clients
  • A free monthly electronic newsletter (zine) on topics of interest to clients and prospects
  • Presentations by our consultants at targeted trade shows
  • Direct mailings to follow up on contacts made at the trade shows
  • Publishing articles four times a year in industry trade journals
  • Contributing sponsorship for one regatta each year, for which wewill seek free publicity
  • Offering semi-annual seminars on profit improvement strategies for boat manufacturers
  • Seminars will be promoted on our Web site, in our zineand with paid advertising in industry publications.

The Spinnaker team will be seen as creative, collaborative, highly competent, results-oriented and easy to work with. The marketing budget for the practice will be 20% of fees.

The Marketing Road Map –Where the Rubber Meets the Road

• What to do
• When it will happen
• How to achieve
• Who will do it
• How much will itcost
• How will youmeasure sucess

Sample Marketing Road Map –Spinnaker Consulting

Read and Download the PDf for this section

Marketing Plan and Roadmap Sample

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Global and General Marketing Course

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Marketing Plan Vs. Business Plan: Why Both Help Businesses Optimize Success